Mattel Studios President Robbie Brenner discusses the company's diverse slate of projects at MIPCOM, including 'Masters of the Universe,' 'Polly Pocket,' and 'Magic 8 Ball.' Brenner highlights the success of 'Barbie' and its impact on Mattel's reputation in Hollywood. She reveals the company's upcoming live-action film adaptations, such as 'Polly Pocket' with Reese Witherspoon and Lily Collins, and 'Masters of the Universe' with a star-studded cast. Brenner also mentions the 'Barney' movie, 'Hot Wheels,' and 'Matchbox' films in the works. The exec discusses the 'Magic 8 Ball' TV series, directed by M. Night Shyamalan and written by Brad Falchuk, and its potential to captivate audiences. She shares her experience visiting the set of 'Masters of the Universe' and her excitement for the film's director's cut. Brenner attributes Mattel's success to its ability to tell compelling stories and its willingness to take risks. She mentions the challenges of managing a packed slate but expresses confidence in the company's opportunities and its ability to create diverse and engaging content.
