Say goodbye to Apple's Clips—the once-promising video editing app that aimed to simplify social media content creation. But here's where it gets controversial: was its demise inevitable, or did Apple miss an opportunity to nurture a tool that could have rivaled industry giants? Launched in 2017, Clips was Apple's answer to the growing demand for mobile video editing, offering users an intuitive way to combine videos, music, text, and filters, all tailored for seamless sharing on social platforms. Over time, Apple enhanced the app with augmented reality (AR) features and advanced editing tools, positioning it as a lightweight alternative to iMovie. Yet, updates gradually dwindled, leaving users to wonder about its future.
And this is the part most people miss: Despite its potential, Apple has officially discontinued Clips, removing it from the App Store and announcing that it will no longer receive updates after October 10, 2025. Existing users can still access the app on iOS and iPadOS, but Apple advises saving all edited videos directly to the Photos library to prevent data loss in case of future OS incompatibilities. The company’s support page provides detailed instructions for preserving your creations, both with and without applied effects.
This move raises questions: Did Clips fail to capture a dedicated user base, or was it overshadowed by more robust competitors? Could Apple have done more to integrate it into its ecosystem, perhaps bundling it with other creative tools? While the app’s sunset may seem like a minor footnote in Apple’s history, it highlights the challenges of sustaining niche software in a crowded market. What do you think? Was Clips ahead of its time, or simply a missed opportunity? Share your thoughts in the comments—we’d love to hear your take on this digital farewell.
